Despite the NFL’s claims of increasing international popularity, ticket sales for the October 18 Texans-Jaguars game at London’s Wembley Stadium are underwhelming, with many blocks of tickets still available weeks after general sales began. The NFL UK Tickets social media account highlighted the poor sales, indicating that high prices may be deterring fans, with some suggesting it’s cheaper to attend games in the U.S. This year, the NFL plans to host a record nine international games and aims for even more in the future. However, disappointing ticket sales could hinder these ambitious expansion plans.
