NBA’s Opening Week achieved an average of 2.8 million viewers per game across NBC Sports, Amazon Prime Video, and ESPN, marking the highest viewership since 2017 and a 60% increase from the previous year. NBC and Peacock led with 5.6 million viewers on Opening Night, while Prime Video averaged 1.25 million for its doubleheader and 724,000 for its postgame show.
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NBA Opening Week Draws 2.8M Viewers Highest Viewership Since 2017
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