The WNBA has significantly increased its media rights package to $3.1 billion over 11 years, involving seven partners, with an average annual value of $281 million—up from $43 million. The expanded partnerships include major networks like Disney, NBCUniversal, and Amazon, with revenue-sharing provisions that could further enhance annual payments. For the 2026 season, the league will have a record 216 national broadcasts, with the Finals airing on NBC, USA Network, and Peacock. Commissioner Cathy Engelbert acknowledged potential audience fragmentation due to multiple platforms but anticipates future media consolidation.
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WNBA Media Rights Annual Value Increases to $281 Million
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