Robert Morris University aims to elevate its basketball program by 2026-27, leveraging a unique partnership with local creator Cullen Honohan for jersey patches that prioritize exposure over financial gain. Despite recent achievements, including an NCAA tournament appearance, the Colonials struggle with low attendance. Honohan, a social media influencer with over a million followers, plans to create a video series that showcases the team, enhancing its visibility. Coach Andy Toole believes this innovative approach will help attract recruits and build a stronger community presence in Pittsburgh’s challenging basketball market.
