Erling Haaland’s standout performance at the 2026 World Cup, scoring seven goals in five matches and leading Norway to the quarterfinals, has significantly boosted his jersey sales globally. Notably, his Norway kit displays “Braut Haaland,” honoring his mother’s surname, unlike his Manchester City jersey, which features just “Haaland.” This choice reflects a cultural tradition in Norway, as seen with teammate Kristoffer Ajer. With over 60 million Instagram followers, Haaland’s brand continues to grow as he aims for a semifinal appearance against England.
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World Cup 2026: Erling Haaland’s Norway Jersey Reads ‘Braut’
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