Ice Cube, a cultural icon of Los Angeles, is progressing with his co-founded 3-on-3 basketball league, BIG3, which aims to go public through a SPAC merger at a $290 million valuation. This move is designed to allow fans to invest in the league, challenging the traditional ownership model dominated by billionaires. BIG3 has grown since its 2017 inception, attracting former NBA stars and boosting viewership ratings. Cube envisions a lasting sports property where fans can become stakeholders, as the league embarks on its ninth season with expansion plans in place.
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Ice Cube offers fans a chance to invest in Big3
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