A federal judge in Indianapolis denied the NCAA’s request for a temporary restraining order against DraftKings, which uses trademarks like “March Madness” and “Final Four” to promote its business. The NCAA’s complaint, filed for trademark infringement, argued that DraftKings’ usage confuses customers about its affiliation with gambling. Judge Tanya Walton Pratt stated the NCAA failed to demonstrate irreparable harm, though claims for a preliminary or permanent injunction remain pending. DraftKings has been using these terms for over five years and asserts its legal right to do so.
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