NBA regular season games across ESPN/ABC, NBCUniversal, and Amazon Prime Video are averaging 1.78 million viewers this season, a 13% increase from last year, marking the highest viewership in seven years. However, the seven “NBA Saturday Primetime” games on ABC averaged 2.22 million viewers, down 21%, making it the least-watched since its 2016 debut. Conversely, the “NBA Sunday Showcase” averaged 2.56 million viewers, a 20% increase, with Sunday games surpassing Saturday in viewership for the first time since 2022-23. Additionally, NBC’s “Sunday Night Basketball” window averaged 3.7 million viewers, a significant 146% increase from the previous year.
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Regular Season Games Average 1.78M Viewers on ESPN, NBC, Amazon
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