More than 47 million viewers tuned in to the five NBA Christmas Day games, marking the highest viewership in 15 years on ESPN and ABC, and a 45% increase from the previous year. The games averaged 5.5 million viewers, up 4% from last year, with the Cavs-Knicks matchup leading at 6.4 million viewers. Additionally, the NBA reported 1.6 billion social media views, a 23% rise from the prior year.
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Christmas Day Games Attract Over 47M Viewers Highest Viewership in 15 Years
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