Before the NBA Cup finals, Commissioner Adam Silver discussed potential future venues, including storied college arenas like Duke’s Cameron Indoor Stadium, with Amazon Prime to enhance event appeal. The league’s year-to-year contract with T-Mobile Arena allows for flexibility, but challenges include timing with college students’ schedules and smaller arena capacities. While the NBA Cup has engaged fans and added significance to early-season games, both the NBA and Amazon seek to elevate its energy further.
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