The hypothetical merger of the Indianapolis and Oklahoma City markets would create a combined area with 1.99 million TV homes, suggesting the 2025 NBA Finals may attract one of the smallest audiences on record. NBA Commissioner Adam Silver emphasized the league’s intent to include smaller markets, while Disney’s ad sales team reported strong demand for advertising during the Finals, boasting an 80% sell-through rate with 85 advertisers participating, including 17 first-time buyers. Advertisers are increasingly integrating into the NBA Finals with creative campaigns, capitalizing on the intersection of sports and pop culture.
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NBA Finals Ad Inventory Sells Fast Despite Ratings Worries
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