The Indiana Pacers secured a narrow 111-110 comeback victory over the Oklahoma City Thunder in Game 1 of the 2025 NBA Finals, attracting an average viewership of 8.91 million, a 19% drop from the previous year’s Game 1. This figure marks the lowest for a non-COVID Finals Game 1 since 2007. Despite the Thunder being favored, the competitive nature of the series may boost viewership for Game 2, and ABC is close to selling out ad inventory for Games 2-5, potentially generating over $265 million if the series extends to six games.
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