The NFL will introduce “Rivalries” jerseys starting in 2025, inspired by team communities and debuting with the AFC East and NFC West divisions. These jerseys will be worn exclusively by the home team during division rivalries, with each team required to wear them at least once every three years, while they can opt to use them more frequently against division rivals. The debut jerseys for the eight teams in the specified divisions will launch later this year, catering to fan demand for new merchandise despite potential economic challenges.
