Lakers’ Luka Dončić has made history by becoming the first international player to have the NBA’s highest-selling jersey, marking a significant milestone in the league. He is also the first player to lead the jersey sales list aside from Stephen Curry or LeBron James since the 2012-13 season. This achievement is notable, especially considering the previous popularity of Yao Ming’s jersey in China, highlighting the impact of Dončić’s global appeal.
