Game 3 of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs drew an impressive 23.8 million viewers, marking the highest viewership for a Game 3 in nearly 30 years. The broadcast peaked at 26.3 million viewers late in the fourth quarter, surpassing viewership from the previous year’s finals by 114%. The Knicks’ first appearance in the finals since 1999 and the Spurs’ star player, Victor Wembanyama, contributed to the ratings surge. The series averages 19.1 million viewers across its first three games, making it the second-most-watched finals since 2003.
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