Golden State Warriors guard Stephen Curry and the Los Angeles Lakers topped the NBA’s jersey and team merchandise sales lists, based on sales from NBAStore.com and Fanatics. Nine players on the best-selling jersey list are set to start in the 2026 NBA All-Star Game, including Curry, Luka Doncic, and Jalen Brunson. Five international players are among the top sellers, with Doncic and Victor Wembanyama leading. The Lakers maintained their status as the most popular franchise, with LeBron James ranking fifth overall.
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Stephen Curry and Lakers Lead NBA Jersey Sales
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