Inside the NBA’s push to launch a European league
The NBA is exploring the creation of a European league, dubbed NBA Europe, set to launch in fall 2027, amid tensions with the EuroLeague, which has dominated European basketball since FIBA lost control in 2000. The league aims to capitalize on market inefficiencies and will feature 10-12 permanent members, likely including existing EuroLeague teams and top soccer clubs. Recent discussions have included major EuroLeague clubs and investment groups, with the EuroLeague threatening legal action against potential defections. As the NBA pushes for growth in Europe, it seeks to enhance commercial opportunities in a market increasingly populated by international talent.
