Topps Chrome Basketball’s release last week marked its first product since 2009, generating significant excitement among collectors. Topps and Fanatics led a major marketing campaign, involving nearly 100 social media accounts that collectively reached over 139 million followers, showcasing the rookie class and special Gold Logoman Patch Autographed cards. These patches feature game-worn jerseys from last season’s top NBA players, highlighting the growing interest in collectibles, especially after a Gold Logoman card featuring Shohei Ohtani sold for $3 million. The initiative included participation from notable figures and organizations, amplifying the event’s visibility across platforms.
