The New York Knicks’ victory over the San Antonio Spurs in the NBA Cup Final garnered an average of 3.07 million viewers on Amazon Prime Video, marking a 3% increase from last year’s Bucks-Thunder final on ABC. Notably, viewership among the 18-34, 18-49, and 25-54 age groups surged by 51%, 55%, and 44%, respectively. The game peaked at 3.42 million viewers, representing the largest Nielsen-measured NBA audience since Opening Night. However, the overall average for the entire NBA Cup knockout rounds decreased by 5%, totaling 1.54 million viewers.
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