LAS VEGAS — The NBA Cup will return next season, largely due to a significant broadcast deal with Amazon Prime Video and a 90% increase in ratings this year. However, the championship game may not stay in Las Vegas, as the league plans to move semifinal games to the home markets of higher-seeded teams. Despite the tournament’s success with core fans, local enthusiasm has dwindled, prompting the NBA to consider other venues for the title game. The league maintains flexibility regarding its location, evaluating options with Amazon Prime Video.
