My11Circle, the biggest associate sponsor of the Indian Premier League, has decided to end its partnership with the tournament, citing business challenges. The exit of both My11Circle and Dream11 as sponsors due to regulatory issues leaves the Board of Control for Cricket in India facing a sponsor hunt ahead of IPL 2026, with fresh valuations being floated for Team India’s jersey sponsorship. The BCCI is seeking at least ₹450 crore from a new three-year deal, as the Indian T20I side currently prepares for the Asia Cup in Dubai without a sponsor’s logo on their jerseys.
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After Dream11, Now My11Circle Quits IPL – BCCI Faces Sponsorship Crisis
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