Adam Silver emphasized the NBA’s interest in establishing a European league during media discussions at Summer League, viewing it as an opportunity to outperform the current EuroLeague in profitability. This potential league would compete directly with the EuroLeague, which has raised concerns about confusion and division within European basketball, while Silver’s strategy aims to enhance the NBA’s international presence and franchise values.
Want More Context? 🔎
LeBron James, Maverick Carter, and agent Misko Raznatovic recently met to advance plans for a new international basketball league, initially hinted at by Raznatovic's Instagram post. The league aims to feature six men's and six women's teams touring eight cities, with players potentially receiving equity, following a successful $5 billion investment secured earlier this year. Want More Context? 🔎
Read more