Eagles fans are celebrating after the failed attempt to ban the tush push, prompting the team to launch new merchandise. The top item in the Eaglesβ Pro Shop is a T-shirt featuring quarterback Jalen Hurts in the tush push formation, with “Push On” printed above and a playful “Push Here” call-to-action on the website. The tush push, an effective short-yardage play, remains unopposed after the league’s unsuccessful rule change, allowing the Eagles to enjoy a victorious moment while sharing their message on social media, garnering significant engagement.