For the first time in over a decade, an NBA player other than Stephen Curry or LeBron James has the highest-selling jersey, with Luka Dončić of the Los Angeles Lakers topping the list for the 2024-2025 season. This marked Dončić as the first international player to achieve this, driven by his recent trade to the Lakers and strong sales on NBAStore.com. Despite Dončić’s rise, Curry and James remain popular, finishing second and third respectively, while the playoff matchups include Dončić and James facing off against the Minnesota Timberwolves.
