Both Manchester City and Manchester United have expressed significant concerns regarding a new Premier League proposal to centralize perimeter advertising sales, which aims to generate an additional £750 million annually. The proposal would allocate 60% of pitch-side advertising revenue centrally and increase top-tier partners from seven to ten, distributing earnings based on various factors. While smaller clubs might see this as a chance to enhance their income, the “Big Six,” including the Manchester clubs, are apprehensive about its impact on their commercial agreements. Previous resistance to similar proposals indicates potential challenges ahead as discussions continue.
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