Mark Cuban, the Mavericks’ minority owner, advocates for embracing tanking in the NBA to enhance team prospects, arguing that fans seek hope for future competitiveness rather than a perfect record. He emphasizes that teams can improve through the draft and trades when they tank, while suggesting the league focus more on making games affordable for fans. Cuban believes that the true issue lies in the cost of attending games, rather than tanking itself. Despite his views, NBA Commissioner Adam Silver has expressed concern over tanking, hinting at potential consequences for teams engaging in it.
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