Super Bowl Sunday is a major event, not only for the competing teams, the New England Patriots and Seattle Seahawks, but also for advertisers. This year, the cost for a 30-second commercial during Super Bowl LX has reached $8 million, reflecting a demand that has pushed prices up from last year’s $7 million. Some advertisers are reportedly paying over $10 million, nearly double the $4.25 million cost from their last Super Bowl meeting in 2015. The game’s viewership potential, highlighted by last year’s record 127 million viewers, drives these high stakes.
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Super Bowl 2026 Commercial Costs
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