The NBA’s opening month of nationally televised games on NBC/Peacock, ESPN, and Amazon Prime Video attracted over 60 million viewers, marking the highest viewership in 15 years. Additionally, the league saw a record 30 billion social media views, a 20% increase in merchandise sales, over 10% growth in League Pass subscriptions, and in-arena attendance at 97% capacity.
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NBA Games Attract 60 Million Viewers in Opening Month
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