Summary
Major League Baseball (MLB) has invested at least $10 million in the inaugural season of the Athletes Unlimited Softball League (AUSL), marking its largest financial commitment to softball. MLB plans to collaborate with AUSL on various initiatives, including marketing and event distribution, and will feature AUSL athletes in its All-Star Game and postseason, with select games broadcast on MLB Network. Kim Ng, who recently became AUSL’s commissioner, aims to leverage her extensive MLB experience to enhance the league’s growth and operations.
