The concept of a “front office” in college sports is becoming more prevalent, mirroring the professional ranks. Players’ ability to profit from Name, Image, and Likeness (NIL) has led to the formation of front offices at some college basketball programs, with NBA stars like Stephen Curry and Trae Young taking on assistant GM roles. Other potential candidates for similar roles include Jayson Tatum at Duke and Shai Gilgeous-Alexander at Kentucky.
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